Building a strong social media presence is one of the most important digital marketing aspect today for businesses. It will be the one thing that will remain constant in this digital world.
According to a recent survey by statista.com, on an average, people are now spending 151 minutes per day on social media. This conveys the incredible potential for connecting and converting new customers through Social Media Marketing.
Social Media Marketing an ideal choice for New and Small Businesses
Social media platforms serve as excellent launchpads for new startups and small Indian businesses. They allow you to interact with your audience, spread awareness at large scale, build trust at your initial stage, and create a strong online presence without a massive business marketing budget.
Keep in mind that the average person today spends a substantial amount of time on these platforms with India hosting the largest base of 462.0 million social media users and 751.5 million internet users, as per datareportal.com. And this presents a golden opportunity for Indian businesses to showcase their brand.
But the question still remains: From where should you start your journey?
4 Important Steps for Social Media Business Promotion
Step 1. No Set Rules, Just Marketing
When it comes to choosing a platform, there’s no one-size-fits-all answer. Platforms like LinkedIn, Facebook, Instagram, and Twitter each have their unique advantages. Don’t worry about spreading yourself too thin – you can gain customers from any source so being present for the potential customer is more important. Start with the top social media platforms, and once you find your sweet spot, invest more of your energy on that. But remember never put all your eggs in one bucket when you are at the introductory or at the growth stage
Step 2. Building a Solid Foundation
Start by creating a strong foundation for your social media presence. Begin by connecting with different groups and individuals who could potentially be your target customers. This initial outreach is key to growing your network and establishing a loyal following.
Step 3. Crafting Engaging Content with AI Assistance
Harness the power of AI to generate marketing content with ease. To start, you can refer these prompts on ChatGPT or Google Gemini to produce social media post content:
- LinkedIn Marketing Strategy: Write a crisp copy for Linkedin creative post targeting tech-savvy audiences telling them about our latest product which includes [product details] to make their daily work life easy and give a call to action leading them to the website”
- Strategy for Meta Platforms: Create a catchy content to engage the target audience with customer success stories how he/she [write the benefit to customer] from our offerings [product and services] and given social post description for Instagram and Facebook
- Generic Festival Post: Write a social media post for [Diwali] festival conveying about the limited time offer for first 100 customers and give description
These initial directions can be the starting point and can get your creative juices flowing on you social page. AI can be a valuable assistant in generating social media post content that resonates with your audience.
Step 4: Get Customized Social Media Post Designs
To ease out the customized graphic design for social media, business can now visit Brandder India, an innovative social media design services platform that simplifies the process of obtaining high-quality graphic designs at affordable price. Marketers or business owner don’t need to commit to any minimum order limit or pay any subscription/sign-up fee. They can get started with just 1 graphic and get it delivered in hours.
Business often face challenge to articulate your design brief. But at Brandder they can just click “Let the designer decide,” and submit the marketing content. The system automatically connect the user with a freelancing graphic designer who crafts amazing marketing visuals tailored to the trends followed currently in the business industry. This straightforward approach ensures that marketers get exactly what their audience would relate too.
Publish your social media post creative and measure the traction it gains on each social platform. Once you understand the directions you’d be able to generate better ROI on your marketing design expenses with Brandder.
In Conclusion
Marketing on social media is all about experimentation and adaptation. Start building your social media presence on platforms that align with your brand’s voice and values. Utilize AI-generated content to keep your audience engaged. And when you want to buy graphic design online, trust Brandder to deliver design that speaks to your audience.